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Vanity_ Trait aspects of Vanity (Netemeyer, Burton and Lichtenstein 1995) (2)

Innovativeness Factors: Factor Analysis Of Leavitt And Walton’s Items

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Informational And Transformational Ad Content

Informational And Transformational Ad Content

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Hispanicness_ An Index to measure hispanicness

Hispanicness: An Index to measure hispanicness

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General Scale To Measure Involvement With Products_ Gsmi (Traylor And Joseph 1984)

General Scale To Measure Involvement With Products: Gsmi (Traylor And Joseph

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Foote Cone And Belding Involvement Subscale Fcbi-Ratchford 1987 Vaughn 1986

Foote, Cone, And Belding Involvement Subscale: Fcbi (Ratchford 1987; Vaughn

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Feelings Toward Ads

Feelings Toward Ads

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Fashion Leadership

Fashion Leadership

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Fashion Involvement Index_ FII; Fashion Involvement Factor_ FIF (Tigert, Ring and King 1976)

Fashion Involvement Index: FII; Fashion Involvement Factor: FIF (Tigert, Ring

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Exploratory Buying Behavior Tendencies_ EBBT (Baumgartner and Steenkamp 1996)

Exploratory Buying Behavior Tendencies: EBBT (Baumgartner and Steenkamp 1996)

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