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Discriminant Function Analysis – A Business-to-Business Classification Method

With the help of Statswork Discriminant Function Analysis Services, business to business (B2B) companies can go a step further and classify their customers or cases into pre-specified classes using multiple predictor variables at one time. The DFA experts at Statswork will assist you in this process.

Discriminant Function Analysis

Why Our Discriminant Function Analysis Services Are Chosen by B2B Companies

any of the key business criteria – a good lead or a bad one, a worthy candidate for financing or a bad one, an effective employee or one who is about to quit – cannot be captured by a simple numerical criterion. These criteria are formed by patterns among several intercorrelated measures, and the pattern needs to be estimated rather than guessed. Our discriminant function analysis services provide the opportunity to model such patterns, to check if a certain set of predictors indeed differentiates between the two or more groups you are interested in, and to develop a decision rule that you will be able to use in the future, similarly to how we operate in our data mining services.

Why Our Discriminant Function Analysis
  • Simultaneous assessment of how well multiple predictor variables differentiate between two or more known groups
  • Development of discriminant functions for classification of new, non-classified cases with a certain degree of confidence
  • Selection of variables most important for differentiation between the groups you need
  • Estimation of classification accuracy and cross-validation metrics to back up your claims before your board, investors, or management
  • Contraction of several intercorrelated indicators to one or two meaningful dimensions explaining group separation

Concepts and Uses of Discriminant Function Analysis

Application of the principles of discriminant function analysis requires identification of the linear combination of predictor variables which will best discriminate between two or more pre-specified groups such that the derived function not only explains the differences between the groups but is able to classify additional cases as well.

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Introduction to Discriminant Function Analysis Services

As indicated above, discriminant function analysis services are provided to help firms in identifying what combination of measurable variables can be used to separate the groups that have been labeled or are known. The groups may refer to customer segments, credit risk groupings, employee turnover statuses, vendor risk profiles, or product defect classes, whereas the predictors may refer to behaviors, finances, operation, and transactions. The above reasons explain why discriminant function analysis services are popular in marketing segmentation, credit risk and finance, human resource analysis, quality assurance, fraud detection, and customer experience management. Some of the phases included in discriminant function analysis services are:


  • Group and predictor variable definition according to business objectives
  • Data gathering, cleansing, and structuring of enterprise data from internal and field sources
  • Test of discriminant analysis assumptions such as multivariate normality and homogeneity of covariance matrices
  • Derivation of discriminant function(s) and canonical structure
  • Hit ratio test of classification accuracy and validation through cross-validation
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Justifications for Using Discriminant Function Analysis Services

The discriminant function analysis services help in identifying the true discriminator among known groups and constructing a justified decision rule for classifying new observations. Discriminant analysis of enterprise data associated with group membership cannot be carried out satisfactorily by merely inspecting the plots or setting cut-off for each variable separately. Following are some instances where you should consider opting for discriminant function analysis services:

  • Classification of customers, prospects, or accounts into two or more known categories
  • Determination of which variables differentiate two or more groups based on their performance levels
  • Category-wise classification of future observations by applying a validated discriminant function
  • Applications of discriminant analysis in customer segmentation, churn classification, and market positioning
  • Applications of discriminant analysis in credit risk scoring, fraud detection, and loan defaults prediction
  • Discrimination between various categories of quality, compliance, or vendor-risk factors
  • Evaluation of classification accuracy prior to deploying a classification rule in the decision-making process
  • Comparing two or more competing discriminant models constructed using different sets of variables
  • Condensation of two or more predictors to one or two canonical discriminant functions
  • Rigorous classification-oriented decision-making based on multivariate statistical theory
Discriminant Function Analysis Methods for Business and Research Data

Our data mining discriminates through discriminant function analysis for a range of B2B uses, selecting the model type that suits the group number, predictor structure, and classification goal you have in mind.

Linear Discriminant Analysis
Canonical Discriminant Analysis
Stepwise and Predictive Discriminant Analysis

Linear Discriminant Analysis

  • Involves derivation of one discriminant function that optimally discriminates between two groups (such as customers who have been retained from those who were churned)
  • Generates classification coefficients and cut-off value in order to classify new subjects into a group

Canonical Discriminant Analysis

  • Generates canonical discriminant function(s) when there are three or more groups being compared
  • Analyzes group centroids and territorial maps that demonstrate relative positioning of groups

Stepwise and Predictive Discriminant Analysis

  • Identifies the set of independent variables that provide maximum discrimination, eliminating extraneous predictors
  • Evaluates the function on hold-out or cross-validation samples before using it for predictive purposes

Systematic Sampling

Elements are selected at equal intervals from the arranged list of elements in the population.

  • Effective sampling method
  • Appropriate for large-scale and well-structured population

Consistent sampling outputs are possible

Non-probability Sampling Techniques

Applied in case of the impossibility of conducting random sampling.

  • Suitable for exploratory research
  • Suitable when the full sampling frame is not available

Suitable for hard-to-reach population research

Our Industries

Cross-industry discriminant function analysis expertise delivering validated classification rules, defensible group-separation models, and stronger business and strategic conclusions.

Techniques Used for Discriminant Function Analysis Services at Statswork

Valid discriminant functions and classification statistics will be obtained by you, as well as variable diagnostics due to our experience in applying advanced techniques of discriminant analysis in our data mining services.

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Data Preparation & Modeling Methods

  • Enterprise Data Cleaning for Discriminant Analysis Applications
  • Missing Values Handling for Classification Models
  • Screening of Predictor and Indicators Variables
  • Diagnostics of Multivariate Normality and Homogeneity of Covariance
  • Diagnosis of Multicollinearity and Outliers
  • Sample and Group Sample Size Adequacy Check
  • Graphical Conduction of Territorial and Group Centroids Plot
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Major and Diagnostic Discriminant Methods

  • Two-Groups Linear Discriminant Analysis
  • Several Groups Canonical Discriminant Analysis
  • Stepwise Discriminant Analysis
  • Classification Functions Development
  • Cross Validation and Hit Ratio Test
  • Wilks’ Lambda and Eigenvalue Tests
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Advanced Discriminant Methods

  • Quadratic and Regularized Discriminant Analysis
  • Box’s M Test of Covariance Equality
  • Leave One Out and Split-Sample Validation
  • Model Competing Comparison for Classification
  • Handling Prior Probability and Misclassification Cost
  • Establishment of Predictive Classification Rules
Discriminant Function Analysis Technologies

Using dedicated statistical software and other associated tools, businesses can create and use classification models that will enable them to validate group differences and get results that are usable and ready for decision-making purposes.

01

IBM SPSS Statistics (Discriminant Module)

  • Discrimination Function development & Classification Coefficients calculations
  • Stepwise Variable Selection & Statistical Significance Tests
  • Validation of Discrimination Function & Hit Ratio & Classification Matrix Generation
  • Plotting Territorial Map & Group Centroid
  • Model Codes & Output Files
02

SPSS / Excel (Data Preparation & Reporting)

  • Descriptive Analysis and Assumptions before running discriminant analysis
  • Data Preparation & Coding and Missing Data Management
  • Reporting Results of classification Accuracy to Stakeholders and Decision Makers
  • Comparison of Output results of different Classification Models
03

SQL / Enterprise Data Systems (Data Architecture)

  • Structuring of Enterprise Data for discrimination modeling
  • Data Management in case of large number of predictors and groups
  • Security of Confidential or Sensitive Data
  • Data Processing for Multi-Predictors and Multi-Groups Indicators

Discriminant Function Analysis Process by Statswork

Professional discriminant function analysis is performed systematically as one of our data mining services, and all classification objectives will be converted to a provable and testable rule. This can be tailored for you to assist you in reaching your business and decision-making goals.

Analysis of Discriminant Model Requirements
  • Selection of classification groups and business reasons for their classification
  • Selection of potential predictor variables and their source for each group
  • Analysis of data set quality, appropriateness of sample size and group balance
  • Selection of appropriate discriminant analysis (2 group, multiple group or stepwise) based on requirement
Generation of Insight and Interpretation
  • Explanation of discriminant coefficients and classification statistics in terms of business
  • Determine important independent variables in relation to grouping
  • Comparing the accuracy of the classification with benchmark standards
  • Developing strategic recommendations and decision guidelines
Construction of Discriminant Model and Diagnosis
  • Constructions of discriminant functions based on selected independent variables
  • Test of the assumptions such as equality of the covariances and multicollinearity
  • Stepwise selection and deletion of non-discriminatory variables
  • Classification accuracy, statistical significance of functions and group separation
Reporting Services
  • Territorial Maps and classification accuracy charts
  • Executive and Board level reports
  • Presentation materials
Data Acquisition and Integration
  • Data acquisition from enterprise applications, CRM, ERP or HR applications
  • Data cleansing of any irrelevant, missing or inconsistent record
  • Predictor and group label validity checks
  • Data set preparation for discriminant analysis

Correct Discriminant Function Analysis Diagnostics for Helping Make Business Decisions

To confirm the validity of our assumptions in our classification models, pinpoint any problem variables and conduct discriminant function analysis correctly, we undertake a variety of model diagnostics. We have a team of experts who can assist you in constructing classification models for your business needs.

Discriminant models that is theoretically sound but fails diagnostic testing

Will give rise to an unreliable classification rule or a failed initiative. Our data mining services will include a full diagnostic process for each discriminant function analysis engagement, thus ensuring that the rule on which decisions are based is indeed a valid one.

  • Box's M test on equality of group covariance matrices to validate the applicability of the selected method
  • Wilks' Lambda and eigenvalue significance tests to validate the usefulness of the discriminant function
  • Multicollinearity tests (tolerance and VIF) to validate non-redundancy of the predictors
  • Testing of classification matrix and hit ratios to validate the classification power of the model
  • Tests on leave-one-out and split-sample cross-validation to validate the stability of the discriminant function

Industries We Serve with Discriminant Function Analysis Analytics

Discriminant function analysis is applied in various industries where accurate classification of observations into known groups is required in data mining by the respective management teams.

  • MARKETING & BUSINESS MANAGEMENT – Customer segmentation and lead quality classification models
  • BANKING, FINANCE & INSURANCE – Credit risk grading, loan default, and fraud classification models
  • HUMAN RESOURCE MANAGEMENT & ORGANIZATIONAL BEHAVIOR – Employee attrition and high-performers classification models
  • HEALTHCARE & LIFE SCIENCES – Patient risk stratification and provider performance classification models
  • MANUFACTURING & QUALITY CONTROL - Product defect and process compliance classification models
  • RETAIL & E-COMMERCE - Customer tier classification and fraud return risk models

Products You Get with Our Discriminant Function Analysis Services

  • The discriminant function(s) and classification coefficients used for your business data
  • The diagnostics for assumption testing and classification performance
  • Interpretation of discriminant coefficient and group separation in simple terms
  • Territorial maps and classification performance tables prepared for presentation/meeting purposes
  • Suggestions on the use of the classification rule for future strategic planning

Why outsource Discriminant Function Analysis from StatsWork?

We receive requests from business professionals to perform discriminant function analysis not only because we need statistical software for performing this analysis but also because we require statisticians having advanced skills in this technique.

  • Statisticians having advanced knowledge in discriminant analysis, classification modeling and multivariate techniques for business data analysis
  • Works well with our data mining services for processing data
  • Confidentiality of business data maintained throughout the project
  • Simple reporting style for different stakeholders like executives, analysts and decision makers
  • Various project models ranging from one-time projects to organization-wide analytics support projects

How can you engage us to work on your Discriminant Function Analysis project?

  • Data file or dataset (minimal missing data)
  • Group categories and the business questions you want us to examine
  • Brief explanation of the predictor variables in the model to ensure that it corresponds to reality
  • Preferred reporting format
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Frequently Asked Questions

1. Is SVM better than LDA?

SVM is generally better than LDA for complex, high-dimensional datasets with non-linear decision boundaries. LDA performs well when the data is normally distributed and classes are linearly separable. The better choice depends on the dataset characteristics and research objectives.

2. Is LDA better than PCA?

LDA is better than PCA for classification because it considers class labels while reducing dimensions. PCA is an unsupervised technique that focuses on maximizing data variance without using class information. The choice depends on whether the goal is classification or exploratory data analysis.

3. What is the difference between LDA and ANOVA?

LDA is a classification technique used to separate groups based on predictor variables. ANOVA is a statistical test used to compare the means of two or more groups. While LDA predicts class membership, ANOVA determines whether group differences are statistically significant.

4. Is LDA used for regression?

No, LDA is primarily designed for classification rather than regression analysis. It predicts categorical outcomes by finding linear combinations of features that best separate classes. Regression methods should be used when the outcome variable is continuous.

5. What are the two types of SVM?

The two main types of SVM are Linear SVM and Non-Linear SVM. Linear SVM is suitable for linearly separable data, while Non-Linear SVM uses kernel functions to handle complex patterns. The selection depends on the structure and complexity of the dataset.

6. When to use LDA vs QDA?

Use LDA when classes have similar covariance matrices and linear decision boundaries. Use QDA when covariance matrices differ significantly and relationships between variables are non-linear. Choosing between LDA and QDA depends on the distribution and variance of the data.

Start Your Discriminant Function Analysis Engagement

Contact our team to scope your discriminant function analysis project today.