The scale reflects a single dimension operationalized as the sum or average of 15 items. A 7- place strongly disagree-strongly agrees response format was used following each item.
Lagace, Ingram and Boorom
Reliability and Validity
Significant negative correlations between the scale and single items assessing percept on of salesperson ethics and general trust in salespersons were offered as evidence of validity These correlations averaged .42 and .20 for the physician and general consumer samples, respectively.
Obtaining the sales Behavior
The author states the following, in reference to using the Researchers who wish to use Unethical Behavior: Buyer’s Perceptions of Unethical sales Behavior I ask only that the reference for these measures be reported in any published document and that the researchers send me basic psychometric data (e.g., means, standard deviations, alphas, correlations with other measures) for the measure based on their sample.
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Administration, Analysis and Reporting
Stats work composed of a team of professional statisticians which can obliged the professional or student researcher in support to fill the survey instrument, gathering the information, organising the analysis and describing the results.
Lagace, Rosemary R., Thomas N. Ingram, and Michael L. Boorom. (1994). "An Exploratory Study of Buyers' Perceptions of Salesperson Unethical 3ehavior: Seale Development and Validation." In Ravi Achrol and Andrew Mitchell (Eds.), Enhancing Knowledge Development in Marketing (1b1. 5, pp. 118-123).