New Involvement Profile: Nip (Jain and Srinivasan 1990) - Statswork

New Involvement Profile: Nip (Jain and Srinivasan 1990)


Jain and Srinivasan (1990) compared a number of measurement scales for involvement and assessed whether involvement is deemed to be a uni-dimensional construct. A multidimensional approach is hence devised namely the NIP which encompasses the following facets: pleasure, risk importance, relevance, risk probability and sign. It is also deemed that Laurent and Kapferer's (1985) approach. The NIP scale is composed of 15 differential items on a 7-point basis. There are five factors, each composed of three items (i.e., relevance, pleasure, sign, risk importance, and risk probability). Item scores can be summed within each factor to form indices of each factor


Jain, Kapil, and Narasimhan Srinivasan

Reliability and Validity

Internal consistency reliability, predictive validity through correlation patterns

Administration, Analysis and Reporting

Statswork comprises a team of professional statisticians which can obliged the professional or student researcher in support to fill the survey instrument, gathering the information, organising the analysis and describing the results.

For more information on this service, click here

    Service Required
    Methodology consultationQuestionnaire designData collectionData cleaning Analysis of dataInterpretation of analysisOthers

    Preferred Software

    Upload Files

    Get the Help from Professional Statisticians & Biostatisticians