"Ethics: Marketing Norms Ethics Scale ( Vitell, Rallapalli, and Singhapakdi 1993) - Statswork"

Ethics: Marketing Norms Ethics Scale ( Vitell, Rallapalli, and Singhapakdi 1993)

The scale consists of 25 items, each operationalized using 5-place response formats (I = strongly disagree to 5 = strongly agree). The five dimension labels (and numbers of items per dimension) are as follows: price and distribution norms (6), information and contract norms (6), product and promotion norms (5), obligation and disclosure norms (4), and general honesty and integrity (4).


Vitell, Rallapalli and Singhapakidi

Reliability and Validity

Coefficient alpha estimates of internal consistency reliability ranged across the five fac-tors from 0.67 to 0.87. Evidence of validity was provided by correlations with idealism and relativism and with two dimensions of the Ethics Dimension Questionnaire. A series of regression analyses, in which the norm factors served as dependent variables, was argued as providing evidence of nomnlogical validity.

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