Cognitive (sensory) innovativeness is the preference for engaging in new experiences with the objective of stimulating the mind (senses). Sensory innovators enjoy fantasy and daydreaming and adventurous activities such as skydiving. The components are
Venkatraman, Meera P., and Linda L. Price
Reliability and Validity
The alpha coefficients of reliability for this study were .64 and .70 for the cognitive and sensory scales, respectively. A second validity study (n = 245) was conducted to demonstrate that cognitive and sensory innovators differ in their responses to innovations and demographically. The final form of the measure(s) includes eight items for both the cognitive and sensory innovativeness scales. Each scale also includes four internal and four external items. The scores are computed by averaging the scores across the internal and external items within each scale
Administration, Analysis and Reporting
Stats work composed of a team of professional statisticians which can obliged the professional or student researcher in support to fill the survey instrument, gathering the information, organising the analysis and describing the results.