Hispanicness: An Index to measure hispanicness

The six indicators of "Hispanicness" were measured using questions and coding scheme in an Index ranging from 6 to 23, where both Hispanics and white non-Hispanics were scored. The six indicators of hispanicness were

• Strength of ethnic self-identification
• English language ability
• Extent of Spanish spoken at home
• Preferred language for communication (English or Spanish)
• Ratio of length of residence in US/Age
• Miscegenation

Reverse scoring was used on English language ability to restore directional consistency of the overall index. Lower scores in the "Hispanicness" index indicate lower acculturation. Non-Hispanics were reverse scored on the strength of ethnic identification item.

Authors

Valencia. H 1985

• Alpha of Consumer Acculturation Test (CAT) = 0.79
• To measure association between CAT and Hispanicness among Hispanics, Pearson product moment correlation was used 0.166 (p<0.37).
• To measure association between CAT and Hispanicness among Hispanics born abroad and emigrated to US, Spearman correlation coefficient was used. 3.535
• (p<.000) and if US lived ratio indicator is not measured, then correlation is 0.477 (p<.001).
• In consumer behavior difference, scores in the index from 6 to 12 were high Hispanicness and 13 to 19 were considered low hispanicness.

Obtaining the CATH

Texas Tech University

Administration, Analysis and Reporting

Statswork composed of a team of professional statisticians which can obliged the professional or student researcher in support to fill the survey instrument, gathering the information, organising the analysis and describing the results.