Transcription and Open-Ended Coding

Transcription and open-ended coding are the processes by which audio or video content is transcribed into text and open-ended qualitative responses are coded to develop themes, patterns, and insights

Transcription and Open-Ended Coding

Transcription and open-ended coding serve as a vehicle for transforming qualitative responses into structured insights. Statswork will ensure that transcripts are accurate, contextualised, and coded in a systematic manner. This is a vital part of the process as it helps interpret what feedback the respondent provided and reveals the respondents’ stories within research data.

Challenges We Encounter in Transcription and Open-Ended Coding

Transcription coding and open-ended coding have challenges such as bad audio quality, overlapping speech, and accents which may interfere with coding accuracy. Additionally, open-ended responses may not be specific, some responses have multiple themes which also makes it hard to consistently code. In addition, without some type of standard framework, coding can be susceptible to bias and misinterpreted coding.

We utilize our domain knowledge, language knowledge, depth of qualitative analysis experience, and data competency to assist researchers and organizations in deriving conclusions from open-ended data forms.

Our crew at Statswork can make use of the on-going transcript formats, or work with custom coded templates/structures that correspond with your research objectives, clarity and relevance. we eliminate these challenges with experienced and certified practitioners along with robust quality checking and coding protocols that are domain oriented.

What We Do – Transcription and Open-Ended Coding Services

At Statswork, we offer accurate, context-sensitive transcription and open-ended coding services to convert raw qualitative data into structured, worthwhile outcomes. Our knowledgeable team guarantees relevant, accurate, and consistent outcomes across projects, maintaining alignment with your research aims and needs in a specific subject area.

In qualitative research and customer experience analysis, transcription and open-ended coding convert unorganized text and speech into usable data. As a result, companies and researchers can derive deeper insights from interviews, focus groups, surveys, and other forms of feedback; therefore, these are necessary components of any qualitative research process for describing and informing a complete and correct interpretation for decision-making.

Verbatim Transcription

Interview & Focus Group Transcription

Timestamped Transcription

Custom Codebook Development

Verbatim Transcription

Interview & Focus Group Transcription

Timestamped Transcription

Custom Codebook Development

Our Industries

At Statswork we work with organizations to reduce costs, increase efficiencies, and enhance customer service using advanced Transcription open ended coding .

Offer Qualitative Data Services to All Levels of the Organization

1. C-level executives and strategy units

Use data-driven stories and thematic coding to support strategic planning, voice-of-customer work, and decision making with qualitative data.

2. Research, Evaluation and Policy units

Transcriptions with cleaning and open-coding enabled for interviews, focus groups and field data for grounded research, evaluations and evidence-informed reporting.

3. Compliance and ethics committees

Well-documented vs accurately coded compliant with IRB, HIPAA, and GDPR requirements, as well as accurate data transfers through ethically coded sensitive conversations

4. Data analysts and mixed-method researchers

Properly coded qualitative data set to enable open-coding and a framework for export to NVivo, SPSS or Tableau.

5. UX, CX, and Product staff

Verbatim transcriptions and thematic coding as narratives and practical findings from user interviews, user feedback, and usability studies to support experience design and customer-focused product/service innovation.

"Statswork provided incredibly accurate transcriptions for our in-depth interviews. Their team not only delivered fast but captured nuances that even our internal reviewers missed."

— Dr. Meera Joshi

Principal Investigator, Public Health Research Institute

"Their open-ended coding services helped us turn hundreds of qualitative responses into actionable insights. The thematic clarity and structure they provided exceeded our expectations."

— Anand Rao

Director of Customer Experience, FinTech Co.

"Statswork’s team handled our sensitive clinical interviews with utmost professionalism and confidentiality. Their human-in-the-loop model gave us confidence in both the transcription quality and the coding depth."

— Dr. Rachel Lim

Clinical Researcher, Global Health Foundation

"We needed fast, high-quality transcription for a large number of stakeholder interviews. Statswork delivered ahead of schedule and with outstanding accuracy."

— Liam Carter, Policy Analyst

Government Research Division

FAQ Section with Toggle Arrow

Frequently Asked Question

1. What types of transcription do you offer?

We offer the options to transcribe in a variety of styles depending on project specifications, including verbatim transcriptions (which have every word, pause, and utterance), intelligent verbatim (which is cleaned up and edited for readability and flow, but does not modify the meaning), and then clean/edited transcription (which is best for publishing). We can provide timestamped transcription, speaker's names, and we work with a variety of types of recordings - interviews, focus groups, even recordings made in the field.

2. Can you handle accented speech or multiple speakers?

Yes, absolutely. Our team is trained to be aware of regional accents, dialects, and cross-linguistic practice that characterizes what is often presented in multicultural research and we transcription that can include multiple speakers (including overlapping speech) and we are sure to provide speaker references or tags (e.g., Interviewer, Respondent 1) to communicate clarity and attribution.

3. How accurate are your transcriptions?

• Accuracy levels typically range from 95% to 98%.
• Suitable even for technical, domain-specific, or complex content.
• Uses a human-in-the-loop model:
o AI handles initial transcription for speed.
o Experienced transcribers manually review each file.
• Ensures clarity, completeness, and contextual relevance.
• Final output is tailored to domain expectations and research use.

4. What coding methods do you use?

• Supports both manual and AI-assisted qualitative coding.
Techniques include:
o Open coding (initial themes)
o Axial coding (theme connections)
o Selective coding (core narrative development)
• Familiar with popular qualitative approaches: o Grounded theory o Thematic analysis o Content analysis o Framework analysis • Can follow your custom or pre-existing codebooks. • Flexible across various disciplines and research goals.

5. Do you provide a codebook or thematic summary?

Yes, we deliver:
o A structured codebook with:
o Code names and definitions
o Frequency counts
o Sample quotes for each code
Optional thematic summary includes:
o Key insights and patterns across data
o Grouped themes with narrative explanations
o Useful for reports, publications, or presentations.

6. Can you work with multilingual content?

Absolutely. We provide transcription and coding in a number of languages, including but not limited to, English, Hindi, Tamil, Arabic, French, and so on. We can also operate with translated content in English if international or comparative analysis is required. Translating and coding is done by our bilingual experts who can ensure cultural and contextual relevance.

7. Is my data secure and confidential?

Definitely! We take data privacy very seriously at Statswork. All data is covered by NDAs, stored in a secure fashion and processed in accordance with GDPR, HIPAA, and other, relevant, privacy laws and regulations. In addition, we have strict access measures in place so that only the trained professionals who are authorized to access your data can see and/or edit your data.

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Transcription and Open-Ended Coding