Strategic Market Research Solutions for the Web
Tailored for Data-Driven Market Insights, Web Services for Market Research
Competitive Assessment
Pay attention to businesses that compete with your company, including their website content, product range, pricing formats, and how they communicate with their customers in the online space.
Market Trends
Follow changing trends within the industry, technological developments, and changes in customer behaviour in the online space, and provide a business with insight on changes that may be coming.
Consumer Behaviour
Review customer’s online reviews, conversations on social media, and community forums to assess the preferences, needs, and pain points of the target audience.
Product and Service Benchmarking
Assess the company’s product and/or service in reference to the product or service standard in the market and in reference to competitor companies.
There may be some opportunities for innovation, improvement and/or differentiation revealed.
Industry Intelligence and Reporting
Research and synthesize data from multiple sources found online.
Deliver an actionable intelligence report with recommendations to the client, that is conveyed in useful writing about items of interest for that client’s strategic decision-making
Hand Gesture Data Collection
Collecting images of hand gestures across age, sex, and ethnicity related to gesture recognition.
Sectors Requiring Image Data Collection
The Stages in Value Chain of Market Research Web Services
- Identify the research requirements – Gain an understanding of your business goals, target market, and primary research objectives.
- Data collection – Collect valuable online data from websites, social media channels, forums, and other online sources.
- Competitor and market analysis – Track competitors, conduct industry analysis, and understand consumer behaviour.
- Data interpretation and reporting – Synthesize and report complex online data into insightful and actionable summaries presented by way of graphic and visual reporting.
- Recommendations for strategy – Provide the perspective to move quickly into recommendations for optimizations in marketing strategies, product development, and overall business strategy.
- Monitoring of research – Continue to build on research and analysis, tweaking and tailoring research and analysis to have data that is reliable and current.
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