In-Home Usage Testing (iHUT) for Actionable Customer Insights
When managing in-home product testing, qualitative research, Wanalysing consumer insight, and preparing reports as a professional facilitator, the organization can leverage real
customer experiences into structured, actionable intelligence. This intelligence can work as supported insights as you highlight product development, marketing and UX design and customer engagement.
Standard iHUT
- Observe actual consumer product usage to understand user behaviour.
- Identify usability issues, user preferences, and experiences.
Diary-Based iHUT
- Participants document their product interactions over time to acquire longitudinal understanding.
- Gather dependable and detailed usage patterns, habits, and satisfaction.
Expert / Key User iHUT
- Receive evaluations from marketplace expertise or experienced users in a specific domain.
- Understand product performance in a specific context, identify areas of opportunity for usability improvement, and project what the market expects.
Remote / Virtual iHUT
- Conduct remote testing of your products using video or other online tools.
- Expand your opportunistic target audience possibility and observe users engaging with a product within its normal use, everyday living.
Exploratory iHUT
- Test early product concepts to evaluate usability, and overall initial reactions.
- Evaluate the potential for adopted usage and to inform recommendations for the development of product and product opportunity.
Our Industries
At Statswork we work with organizations to reduce costs, increase efficiencies, and enhance customer service using advanced artificial intelligence and machine learning algorithm development.
Statswork delivers expert iHUT services that provide reliable customer insights and actionable intelligence to improve products, UX, and marketing decisions.
In-Home Usage Testing (iHUT) – Our Process
1. Planning & Participant Recruitment
Establish goals and recruit participants from your target demographic.
2. Product Interactions Observation
Observe product interactions in user’s home and behaviour during interaction.
3. Data Collection
Collect data through notes, photos or video.
4. Analysis
Produce usability trends, problems and areas to improve on usage.
5. Recommendations
Provide recommendations on optimizing product, user experience, and marketing.
Need to enhance your ROI and customer experience? Connect with a trusted partner in qualitative market research, Insights Opinion.
