Deep, One-on-One Customer Insights
Gain richer understanding of individual customers’ mindsets and behaviours through single interviews to generate actionable recommendations to strengthen products, marketing, and user experience.
Leverage In-Depth Interviews for Actionable Customer Insights
In the contemporary competitive market, individual attitudes toward customers, buying behaviour, and customer motivation have never been more important for any organization. Through In-depth interviews (IDIs), organizations gain real insights from customers about their products, brands, customer experience, and market trends for decision-making and market research.
Through professional, one-on-one interviews, qualitative research, consumer insights analysis, and report writing, organizations
consumer insights analysis, and report writing, organizations will turn individual consumer feedback into categorical, near-term actionable intelligence.
This intelligence intends to support products, marketing, UX design, and engagement decisions. Statswork provides professional IDI moderation, market research services, and qualitative research reporting, transforming genuine customer conversations into structured business intelligence safely and securely.
IDIs capture qualitative insights from individual respondents to explore attitudes, motivations, and behaviours, all in line with specific research objectives.
Structured IDI
- Utilizes set questions to ensure qualitative research remains consistent.
- Makes it simple to compare customer input.
Semi-Structured IDI
- Continues to use questions that guide the research with flexibility to pursue consumer insights in depth.
- Designed to explore the attitudes and motivations of customers.
Unstructured IDI
- Open-ended conversations that reveal qualitative insights that are rich in context.
- Designed to capture the opinions, experiences, and behaviours of individuals.
Expert / Key Informant IDI
- Qualitative research that gathers industry knowledge from experts who have followed trends.
- Designed to simply reveal market trends and potential business opportunities.
Telephone / Virtual IDI
- Qualitative in-depth interviews without the need for in-person meetings.
- Designed to ensure the quality of qualitative in-depth insights gained through interviews, regardless of distance.
Custom Reporting and Data Export
Receive consolidated reports by region, demographics, or shopping category. Data sets of shopping behaviour can be exported to several formats (CSV, Excel, JSON) for additional analysis or integration with your system.
Our Industries
IDIs provide businesses with insights into customer attitudes and behaviours, helping improve products, services, and drive informed decisions.
The benefit of Statswork for conducting In-Depth Interviews (IDI) is that Statswork conducts professionally facilitated one-on-one interviews that provide trustworthy consumer insights, qualitative research insights, and actionable intelligence that enhances product development, marketing strategies, and business decisions.
Here are the steps for our In-Depth Interview (IDI) Process:
1. Planning & Recruitment
This requires planning your research objectives, selecting participants, and scheduling interviews.
2. Interview & Engagement
This involves conducting semi-structured or structured interviews to understand customer attitudes and behaviours.
3. Data Capture
This entails capturing and recording insights from each participant.
4. Analysis & Insights
This process provides distilled insights and themes from participants and actionable opportunities.
5. Reporting & Recommendations
This involves developing strategic recommendations that can help inform products, marketing, or business decisions.
Begin dealing with the shopping behaviour data to convert more shoppers to buyers and personalize the buyer journey today!
