Professional Focus Group Analysis
Get a deeper understanding of customers’ attitudes and behaviours from trained moderators running focus groups. We provide insight that leads to actionable recommendations for improving products, marketing and the user experience.
Use Focus Group Insights To Make More Intelligent Business Decisions
In today’s competitive landscape, understanding the customer opinion, preference, and behaviour is critical. Focus groups can provide organizations with genuine information about product feedback, brand perception, customer experience, and market trend indicators which are all essential to data-informed decision-making and market research.
Focus groups bring together qualitative insights from respondents to examine opinions, behaviours, and preferences. Distinct types are designed for a range of research objectives and contexts.
Traditional Focus Groups
- Interviews involving a small group of people (6-12 individuals) led by a facilitator.
- Offers insights about consumers and qualification sampling in marketing research.
Online/Virtual Focus Groups
- Focus groups conducted on video platforms and/or online platforms.
- Offers an alternative for participation and qualitative research.
Mini Focus Groups
- Small group sessions (3 to 5 participants).
- Best for in-depth consumer insights or ideating concepts in niche studies.
Expert/Executive Focus Groups
- Focus groups composed of experts or stakeholders in the field.
- Gives a historic lens of business decisions and market insights.
Longitudinal Focus
- Groups Focus groups spanning a longitudinal study design across multiple focus group sessions.
- Offers insight into consumer behaviours, perceptions, and use of the product or service.
Our Industries
Focus groups offer businesses insights to solicit customer feedback, evaluate products and make service enhancements leading to actionable insights to aid in decision making.
1. Requirements Discussion
We collaborate closely with your team to understand the specific text data needs of your AI/ML project, defining clear goals and target sources.
2. Text Data Sourcing & Collection
Based on your requirements, we gather diverse and relevant text data—such as articles, user reviews, chat logs, social media posts, and more—from a variety of trusted sources.
3. Pre-processing
All collected text is cleaned, normalized, and pre-processed to ensure consistency, accuracy, and readiness for model training.
4. Quality Assurance
We apply rigorous validation checks to maintain the integrity, relevance, and usability of the text data.
5. Delivery & Support
Processed text datasets are delivered on time, with continued support to help you extract maximum value for your AI and ML models.
Begin dealing with the shopping behaviour data to convert more shoppers to buyers and personalize the buyer journey today!
