Understanding Customers in Their Natural Environment
Watch actual customers interact with the environment to find out their requirements and to provide useful insights for improving products, advertising, and the overall customer experience.
Gaining Real-World Insights Through Customer Observation
Nowadays, to stay ahead in the fierce market, a company must thoroughly understand the customer’s natural behaviour; ethnographic studies are the best way to achieve this goal. Such studies give businesses the opportunity to record and think through the real customer-centric behaviours, needs, and communications. Deep and real-world insights into product use and interaction overall become available to them. This mode is perfect for utilizing data in decision making, market research, and mapping out the customer journey.
By incorporating qualitative observation and reporting as a professional facilitator into their ethnographic research, organizations have the potential to reframe the authentic customer behaviours into structured, actionable intelligence.
Statswork is a professional provider of Ethnographic Study services and provides excellent market research and qualitative reporting. We assist organizations in capturing true customer behaviour in a secure manner and then turning it into business intelligence that is evidence-based, thereby, making it easier to take sound business decisions.
Watch users in their natural habitat to find out the insights which can be used to upgrade the customer service, product, and marketing.
Contextual Inquiry
Watch users in their usual setting to reveal user habits and product-related insights.
Participant Observation
Get involved in the user’s milieu to identify the true customer behaviours for qualitative research.
Shadowing
Accompany users during their everyday activities to gather customer experience insights in real-time.
Cultural or Community Ethnography
Analyse groups or communities to comprehend social patterns and help market research.
Remote Ethnography
Employ digital devices to monitor users who are far apart geographically, thus providing the necessary information for data-driven decisions
Industries
Data collection allows sectors to train computer vision models, improve automation, improve diagnostics, ensure safety, and spur innovation via AI applications.
Statswork is a dealer in the provision of qualitative research services to businesses to empower them with deep consumer insights, and thus, guiding decision-making in areas such as product innovation, user experience, marketing, and customer experience.
Ethnographic Studies – Our Process
1. Set Objectives
We define the goals of the study and decide the environments where the users are.
2. Observe Users
We observe users in their natural settings to get a clear understanding of their behaviours and routines.
3. Collect Insights
We gather qualitative data through notes, photos, videos, and interactions.
4. Analyse Data
We look for recurring themes, unfulfilled needs, and potential for improvement.
5. Provide Recommendations
We present the doable insights that can be used to upgrade products, UX, marketing, and customer experience.
• A qualitative research method observing users in their natural environment.
• Helps uncover authentic customer behaviors, needs, and challenges.
• Provides insights for product development, UX design, and marketing strategies.
• Actual users or customers of the product or service.
• Representatives of the target demographic or community.
• Stakeholders in relevant environments or settings.
• Through field notes, photographs, and video recordings.
• By observing behaviours, routines, and interactions firsthand.
• Through interviews or informal conversations during observation.
• Gain authentic insights into user behaviour and preferences.
• Identify pain points and opportunities for improvement.
• Inform evidence-based decisions for product, marketing, and UX strategies.
• Duration varies based on research goals and scope.
• Can range from a few days of observation to several weeks for in-depth studies.
• Flexible scheduling to capture real-world user behaviour.
• Structured, actionable reports with key findings.
• Visual summaries like charts, photos, and videos.
• Recommendations for product improvement, UX enhancements, and marketing strategies.
Begin dealing with the shopping behaviour data to convert more shoppers to buyers and personalize the buyer journey today!
