CPG Solutions: Statswork's Expertise for Industry Advancement

CPG Retailer and Shopper Industry  

Customer & Shopper Insights is a big data solution for retail and FMCG Industries.
Customer & Shopper Insights is a big data solution for the retail and FMCG industries. It transforms data from retailer loyalty programs and shopper purchase into actionable insights and data-based findings. Customer insights help to optimize pricing, assortment, promotions and store performance.
Knowing how consumer behaviour in front of a supermarket shelf the best source of information is to make impactful decision about product pricing, promotions and range of products. To collect timely data, clean it and bring it into easy-to read structure, identify actionable insights and embed these insights into every day decision making processes is challenging 
How We Help Clients

Travel & Hospitality Competitive Research  

Industry & Market Research  

  • We analyse the travel and hospitality market, companies, organizations in terms of their product, services, place, market structure, suppliers and brands, distribution, promotion and other strategies through company data such as annual reports or through their websites, trade and industry bodies, directories,   
  • We use internal data within organizations, libraries (journals, newspaper, directories, clippings, reports, government statistics, EU statistics, industry statistics, atlases, dictionaries, books on produces and processes), trade associations, government departments, exhibitions, online databases, blogs, forums, and social media to collect relevant company and industry data.   
  • Desk research highlights gaps in knowledge, and it is extremely valuable in the initial phase of research  

Thought Leadership Intelligence Services  

Development of thought leadership work  

Explore travel and hospitality research needs in the area of online traffic communities, application of information technology in tourism, big data and analytics, digitalization, and many more when needed utilizing a number of sources and advanced secondary research techniques (desk research, interviews of SMEs, surveys).   

Conduct in-depth research on geographic and/or horizontal segment trends, competitors, industry market trends and issues, and relevant technology.  

Our expertise has an understanding of quantitative and qualitative research skills, with the ability to synthesize findings from case studies, analysis of survey data, regression analysis, expert interviews etc.  

Our analyst team write reports, points of view, articles in journals blogs, develop insightful case studies, design questionnaire, analyse data, runs regressions and time series analysis.   

Research Design & Survey Services 

Reliable, Validated Questionnaires  

Based on the given source of data, we help you to design a business research question and develop appropriate hypotheses. Along with it, we develop a step-by-step rigorous methodological framework for processing and analysing large data.  

 

We develop standardized questionnaires, interview guides, instruction manuals, and survey tools required for hospitality research. We also design survey programming, host, collect data and manage the survey environment.   

Consumer Engagement and satisfaction 

Statswork tries to improve the customer engagement and satisfaction by using user data and survey by the customer to gauge the sentiment. We predict the recommendation of the customers and segment them to a particular sector so that they can be able to purchase more in the future and the business goals will be achieved and can boost the ROI.  

Online Data Collection for AI & Machine learning Projects 

Consumer packaged goods (CPG) & Retail Organization collect large volume of transactions data while our team of Industry experts helps you to extract these datasets and offer incredible insights to gain better visibility into store conditions.   

Data Annotation and Labeling for Classification, & Training  

Nowadays, there are huge amounts of data which is generated from day to day interactions by the customers and employees, those data can be turned into important models which can boost the business ROI. This can be achieved by data annotation and labelling for machine learning model that will produce amazing analytical research on how to engage with customers.  

CPG, Retailer & Shopper Analytics using Artificial Intelligence

Today massive amount of data generated by the companies and our analytics solutions are available as vertical SaaS solutions along with ad hoc analyses to cover the breadth and depth of retail and CPG companies. Data Scientist through ML capture data, analyze it and use it to personalize a shopping experience, implement a marketing campaign / promotions, price  optimization, merchandise supply planning, place strategy and for customer insights. At StatsWork we provide rule-based computing, machine learning and machine intelligence with 0% human involvement.

Visualization, Meaningful Interpretation, and Reporting of your data

Presenting the results in a clear and logical format to the client is the most important task. It should be tailored to address the aims and objectives of the survey, and at the same time, consideration should be given to the level of statistical understanding (terminologies) of the clients and users. Statswork transform raw data into a visual story by offering readable and technically acceptable report which balances words, tables, maps, and graphs.

AI models and Analytics

Data Collected, annotated and labelled can be used for artificial intelligence model development which produces us the result that helps the client to take decisions that increases the sales, manufacturing products and goods and increase the customer and employees interaction which leads to better shopping and satisfaction for the customers.
Feature Capabilities

Market segmentation and research

  • What market segments should be targeted
  • What is a brand’s optimal positioning to reach its target
  • What advertising themes and messages should be explored
  • What new product opportunities existing within a given marketplace
  • How does the rapidly changing shopper journey impact your brand & category?
  • What are your shopper’s purchase decision processes both online and in store – to deliver category growth?
  • How can you segment and target a new group more precisely?
  • Are sales down for a particular consumer segment?

Predicting the purchase behavior of your customer, To personalize in-store experience in order to establish and drive loyalty by giving offers to incentivize frequent consumers, Customer Journey – on every step, your high value customers and their behavior, Analytics on operations and supply chain, Trade promotions optimization  

Optimizes sourcing, supply chain management and inventory management through forecasting models, accelerated product innovation by guiding product designs.  

Developed models will forecast and predict the demand to optimize and produce inventive decisions to the business management and supply chains.  

How people feel about your brand, Which products of your prospective customers are talking about on social media, How many of your customers are satisfied or disappointed / not satisfied or negative comments / experience , In which language as well as the tone with which the products are discussed, How customer feedback data can drive product  

Scanner data, invoices and orders, automatic image capture of shelves using image recognition (IR) method to understand how your products are performing at shelf, How many facings do compete brands have & Were your products at the right location on  

To recommend products based on customer’s behavior  

Past behavior or the series of the products characteristics are under consideration , Demographic data, previous shopping experience, needs, preferences, usefulness – via the past data learning algorithm, Collaborative and content filtering associations are built – up-sell and cross-sell recommendations depends on the analyses 

We collect data from website clicks, point of sale systems, mobile apps, supply chain systems, In-store Sensors, CCTV cameras, data from social media (customer posts, profiles on social media) 

Example of Our Work

What SKUs shopper prefer to purchase, the prices they expect, the best location in-store for a product, the optimal display to meet customer needs and what communication consumers’ need and how frequently shopper purchase .  

  • Which ads are driving conversions?
  • Which keywords are driving acquisitions
  • Which channels should the firm use to target customers
  • What is the incremental value of an online and mobile channel
  • How do social interactions with social media affect the purchase funnel
  • Are there difference between devices
  • Determine the right products to be promoted: “Buy two, get three” sales promotion, Sets of products are defined and sold together with discount. Analyze purchasing pattern in a multi-store environment; We will answer your questions like? where should soaps should be placed in the store to maximize, Are window cleaning products purchased when detergents and orange juice are bought 

    Who’s shopping where? The power of geospatial analytics in omnichannel retail 

    Sales drivers in every zip code, Area wise spending and segmentation, Primary competitors store within 5 miles, High online spending, High number of wholesale stores… 

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