request-a-quote
Social Preference Scale (SPS / I-O scale) - Statswork

Inner -other directedness: Social Preference Scale (SPS) (I-O scale)

The scale of Need for Cognition: NFC postulated by Cacioppo and Petty (1982) is a multidimensional measure using a 9-point Likert scale.

  • Inner-directed
  • other-directed

The authors state

"Inner directed persons reflect the individual’s inner values and guidance standards for their behaviour, whereas other-directed persons rely on the people surrounds them to provide a proper direction to their activities"

Authors

Kassarjian, Waltraud M.

Reliability and Validity

  • Item-to-total correlations ranged from .32 to .94.
  • Correlations between the I-O scale and an index of behaviors (e.g., hobbies, social activity of individuals) ranged from .55 to .69 across various combinations.

Obtaining the SPS

Florida State University

The author expressed their view as follows with regards to SPS scale. Researchers who wish to use the Inner -other directedness: Social Preference Scale (SPS) (I-O scale) (Kassarjian, 1962) may be taken with proper published source.

Administration, Analysis and Reporting

Statswork composed of a team of professional statisticians which can obliged the professional or student researcher in support to fill the survey instrument, gathering the information, organising the analysis and describing the results.

For more information on this service, Click here

Service Required
Methodology consultationQuestionnaire designData collectionData cleaning Analysis of dataInterpretation of analysisOthers

Preferred Software

Upload Files

Get the Help from Professional Statisticians & Biostatisticians