The scale of Vanity: Trait aspects of Vanity developed by Netemeyer, Burton and Lichtenstein (1995) is a multidimensional measure using a 7-point Likert scale items ranging from 1 Strongly Disagree to 7 Strongly Agree. The four components are:
- Concern for Physical Appearance Items
- View of Physical Appearance Items
- View of Achievement Items
- Concern for Achievement Items
All four components contain items specific to assessing the relationships between the vanity scales and numerous consumer-related attitudes and behaviors.
The authors state:
"This scale was applied to view four trait aspects include an excessive concern for physical appearance, a positive (and perhaps inflated) view of one's physical appearance, an excessive concern for personal achievements, and a positive (and perhaps inflated) view of one's personal achievements. Dimensions include narcissism, use of cosmetics, materialism, grandiosity, the List of Values (i.e., LOV), status concern, clothing concern, dieting behaviour, and others’.
Richard G. Netemeyer, Scot Burton and Donald R. Lichtenstein
Reliability and Validity
Internal consistency of first four samples: 0.80 to 0.92 Last three samples: 0.77 to 0.92
Obtaining the Vanity scaleUniversity of Chicago
The author states the following, in reference to using the CATH: Researchers may utilise the scale of Vanity: Trait aspects of Vanity (Netemeyer, Burton and Lichtenstein 1995) in any proper published source. I ask only that the reference for these measures be reported in any published document and that the researchers send me basic psychometric data (e.g., means, standard deviations, alphas, correlations with other measures) for the measure based on their sample.
Administration, Analysis and Reporting
Statswork composed of a team of professional statisticians which can obliged the professional or student researcher in support to fill the survey instrument, gathering the information, organising the analysis and describing the results.
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