The FCBI conceptualization views involvement as implications of personal importance (i.e., relevance), and consequent attention to an other product or object (cf. Ratchford 1987; Vaughn 1986). The FCBI is a three-item semantic differential measure. Each item is scored on a 7-point scale, and item scores are summed to form an overall score.
Ratchford BT; Vaughn R
Reliability and Validity:
Item-to-factor correlations, Internal consistency estimates
Administration, Analysis and Reporting
Statswork comprises a team of professional statisticians which can obliged the professional or student researcher in support to fill the survey instrument, gathering the information, organising the analysis and describing the results.
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